China Petrochemical News Development Strategy

Nowadays, the industry of China news media has come into a prosperous phases, theChina news publishing industry is facing the serious strategy of the system reform, and theChina special industry newspapers is also facing challenge of changing from the traditionalgovernment bureau system to the culture propagandizing industry. The key point of thisperiod to the Sinopec Newsaper is whether it can catch this chance, adjust the stratagemand keep up with the development of the newspaper industry.This article is beginning with analysis of the status of the China newspaper industryand the development of it. Firstly, make the introduction of the development of the Chinanewspaper industry and the category of the Sinopec Newsaper. Secondly, use the model ofG-PEST to make the analysis of the macro-circumstance, use the form of Potercompetition theory to analyze the five strengths which make the influence to thedevelopment of the Sinopec Newsaper and try to use the interaction theory of theDavid ·Yafei to make the analysis of it. Thirdly, use the SWOT analyzing model to makethe deep analysis of its opportunity, challenge, strength and weakness. Then make sure ofthe key of making the advantage of competition is choosing the suitable developing model.At last make the orientation of it from the tenet, the marketing ways and the managementrules, establish the concept of running is using the newspaper industry as the basis and dothe running at the same time.The aim of this article is focus on using the analysis of the Sinopec Newsaperdeveloping stratagem to make some useful exploration for the development of the ChinaPetroleum Petrifaction newspaper industry and make some contribute to the developmentto the whole newspaper system.