Actuality And Development Study Of Chongqing Newspaper Industry

As a regional newspaper industry market, the competition of Chongqingnewspaper industry is mainly among the kinds of newspaper in Chongqing DailyNewspaper Group, Chongqing Times managed by Huashang Newspaper across regionand Chongqing Youth. All in all, the drastic contest of Chongqing newspaperindustry is outspread among in a heap of metropolis newspapers. After severalyears of development, the newspaper industry of Chongqing has gradually formedits distinctive features: only one newspaper industry group, Compared with thetwo or many newspaper grops exist in other municipality directly under theCentral Government and provincial capital city,newspaper industry market isin the free competition stage, besides Chongqing Youth is not good, otherChongqing Evening Paper, Chongqing Morning Edition, Chongqing Business andChongqing Times are almost the same, the marketplace position variable is bigger.The Chongqing newspaper industry is still in the entry-level stage, there aremany problems that exist in the process of its development, such as the metropolisnewspapers are similar in high degree, the structure of newspaper industry isnot reasonable and news idea is laggard, etc. The existence of these problemshas established barracks for the future development of Chongqing newspaperindustry market. How to treat and resolve these problems is the key for the marketto develop healthily and continually. In the future, the Chongqing newspaperindustry market will appear below four development trends: First, main body ofthe market will change single newspaper group to multimedia and multifunctionalmedia group. Second, capital cooperation together with product operation willbecome the two key factors to promote the economic growth in the developmentof Chongqing newspaper industry. Third, Chongqing newspaper industry will paymore attention to deal in reader resource, exploit new products and individualservice to satisfy their needs. Finally, specialized newspapers will movetowards to golden age in the competition with metropolis newspapers.