On The Phenomenon Of Colloquial Newspaper Headlines

In recent years,city newspaper and evening paper of our country (continent) have taken on a noticeable characteristic in language expression, which is the mass use of the spoken language in news title. This phenomenon must have their rational place, but it is also needed to rectify a deviation in some degree and remains to be normal.As everyone knows, news expression has an extensive and deep influence on people' s social cognition, values, aesthetic temperament and interest and even their thought level. And as the "shop front" and "eyes" of news, news title plays an important role in direction for readers to read, understand and appreciate news. Development and change on news title expression of newspaper is both a sign of social environmental change and a reaction to the society.The topic of this page is " current phenomenon of spoken news title in newspaper " . Through giving an example and analyses of concrete title issue, it goes on to be comparatively analysis and discuss of system to the rise, background, meaning, developing direction of the phenomenon, in order to make the research of this direction accumulate and deepen to some extent. Besides, the purpose of going on the research is to make newspaper operators and employees consult an draw lessons in news design, expression and estimation, too.