Online Media Visual Communication Design

The 21st century is the times for network development. Our human society is experiencing an unprecedented information revolution. With the rapid dissemination of international network supported by computer, communication and information technology, great changes have appeared in all the aspects of human life. Following up some other media such as printing, sound and image, etc., network is called "the fourth media". It stands for a brand-new way to communicate information, including many information carriers-sound, image, graphics, characters and so on. At present, the network media home and broad develop very quickly. However, speak of the expression form, the network media is still a kind of media focused on visual transmission. The rapid rise of network media provides designers with a brand-new form and space of artistic expression. In addition, it brings with itself more possibilities in the development of visual transmission design. In this way, it not only brings the changes in design process, also great affect on the more and more profound and fundamental revolution in design style, design expression and the way of thinking in design.Based on the large frame of new media and treating the development and features of network media as the starting point, this dissertation combines the writer's practice in the national new century network course-"design and realization of computer advertisements" to discuss the expression features and changes of visual transmission design in the network environment and to analyze ways of expressing the visual factors through the platform of network multi-media, with the intention of providing some advanced ideas and accumulating some basic theories for the future new media. Represented by international network, the new network or (we can say) digital society is in great need of creative design ideas. People hope the visual transmission design can exhibit its magical individual styles with the rapid development of new spirit, new art, new tools, new space, and new media. The new technology greatly needs new forms and new ways to express the new thoughts and new ideas. In any other times during human history, there has never been such a great need of the clear and original visual transmission design like in this age.