Research On The Transmutation And Development Of Visual Communication Of Metropolitan Media

Today,the mobile Internet and new media continue to mature, the print media is facing vital c hallenges. Traditional print media information production has gradually been eliminated by th e times, the way audiences receive information have taken earth-shaking changes compared b efore, and now people are more accustomed to receiving visual information. How to follow th e development of the times, to meet the needs of the audience, the print media need innovativ e ideas, pay attention to visual information used in the layout, In the layout of the arrangemen t and the combination of information, we should give a more prominent position in edit.This paper selects the "HuashangDaily" as the object, which in the field of visual communicat ion and in the national scope are very infiuential,from different periods of visual communicati on characteristics of longitudinal study of it.From horizontal contrast "HuaShangDaily" with the same field of visual communication in the country enjoy a high status in the "Beijing Ne ws" and "SouthemMetropolisDaily" similarities and differences in terms of visual communica tion. And thus concluded that:in the mobile Internet era, the print media how to do visual co mmunication.Print media should adhere to the principle of the contents of the king’s efforts in depth; adapt to the law;s of the market, in collaboration with professional picture agencies; inn ovative editing philosophy, with a rich variety of ways in the form of forum; strengthening the overall quality of reporters, to create versatile reporter; while creating visual center,standardized operation system.