| The news program in our country has three period, from traditional reading news to talk news, for now, they use the new way is "talk show". Although, the former two ways still be used on the screen,the "talk show"of the news program style give the special feeling to the audience. The host use the way of relax,humorous,sarcasm combine with stories,history,and the sight show to attract the audience,besides,they use these emotions into their languages,makes the function better. Not only the audience can get the useful information and the enjoyable but also can improve the audience rating,it’s totally win-win. As the final expresser of the program,the procedure of language utilize,should ask more questions.The key of the successful express is how to use the proper answer strategy,and the audiences’attitude to accept the news. All these aspects reflect the host’s culture personality and level of aggregation.and all these points are the challenge of the powerful to the host how to control the logical emotions and language organized.The successful language strategy can bring the active spread function, it’s good for the host personality building.The paper use the program named 《qingqing broadway》 as the research object to analysis the talk show host how to use the program stage under the guide rules,to express the advantages by their own,besides,how to use the right tragedy in their words, in order to bring the good communication effects.The first half part of the paper, the writer introduce the <qingqing broadway> from the ways of how to spread the news and the news contents changes for all these years,generalize the history of news program language changeable in shortly,including the advantages of the languages. The third chapter is the most important apart in this paper.The writer focus on the aspects of the language rules.From "the equal rules","change rules potential","invention rules","polite rules","suitable rules"begin. Across to the the expression of host examples,more and more clearly finger it out the effect and infection of the langue guide.From the research,the writer found the tactics when the talk show host can be used under the language rules guided.and also found some use rules what is the core point in for this paper.what the 《qingqing broadway》 program bing the inspiration. The last chapter of the paper,focus on the conversation tactics and spread effect. The very important key of the spread effect of the program is the host talk style.Personality and attractive builded based on the way they speak in the program,it is also meaningful.It is a communicate reflection of host expression.,humanlity communicates in everywhere of our life. We follow the rules subconsciously. We considerate the words what we say,how could we say become a routine to considerate everywhere.In normal life, we study and tried without stop. We learned and generate,after that,we guide the normal talk style.As a talk show host,should focus on the rules to lead the contents what we say.control the news "dose".Use the most suitable way to show the public.That’s what the host should do.Language is a tool for program moderator, ways and means of using the language is used in order to make the tool better use as a booster. The purpose of this study is to understand how to serve discourse strategies for hosts with the principles and sort and analyze the text of the relevant programs to draw the appropriate conclusions and methods which have a significance for enhancing the host’s language skills and programs spread results. |
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