The Reducing The Credibility Of The Mainstream Media In The Event Of Sudden Incident

This paper studies the credibility of the mainstream media from the perspective of the declining emergencies, make the definition of the mainstream media, to define emergencies, as defined under the credibility and the credibility of the mainstream media decline emergencies issues in a comprehensive and systematic study, combined the author of more than a problem in recent years under the unexpected event awareness and understanding, as well as the reality of the social and human environment faced by the mainstream media credibility, provide some feasible suggestions for the mainstream media to do the face of unexpected events reform news reports, You can also provide a reference in the mainstreaming process for other Metropolis.In this thesis, the credibility of the mainstream media reasons for the decline are analyzed from the perspective of communication, the next incident credible reasons for the decline of mainstream media and communication science principles together. First, from the media in the social environment, cultural environment and media environment of three environmental factors; Secondly, the angle of the audience analysis, along with the audience’s living conditions, cultural and spiritual needs changing quality requirements of the media will also be changed; third, the issue of news has a direct impact on the mainstream news media’s credibility; Finally, from a communicator’s perspective, the decline in the quality of professional journalists have a direct impact on the mainstream news media’s credibility.The first chapter clearly defines the definition media credibility and incident reports. Specific elements of media credibility will be analyzed at the same time, the author of the mainstream media in the country in recent years, the performance of emergencies.The second chapter of the credibility of the mainstream media-related content to do the analysis. First, determine the meaning of the mainstream media and mainstream media standards.Followed by the status of the credibility of the mainstream media. Finally, the author of the credibility of the mainstream media trends described.Chapters Ⅲ and Ⅳ is the core of this paper, the credibility of the mainstream media to the next question from the analysis of both the causes and recommendations. Analysis of the main causes of the spread is a combination of theory, enhance the proposal is put forward for the reasons for the decline, mainly for the quality of new media and journalism professionals who enhance the spirit of the traditional mainstream media concerned.The fifth chapter the author purely for emergencies were reported suggestions. First proposed several principles of his own way of reporting the proposal, followed by general overview of the credibility of the media, especially the mainstream media and the importance of different types of ways to build the credibility of the mainstream media.