The Present Situation And The Possibility Of Newspaper Risk Communication In Social Media Times

From this analysis, during the "hepatitis B vaccine event", Guangdong three mainstream newspapers occupy countrywide first place in the number of reported, by reporting objective statistics and Analysis on the "hepatitis B vaccine" event, we found three major newspapers in a wide range of topics related to "the progress of hepatitis B vaccine of things"(including event and subsequent developments death appeared around the injection of hepatitis B vaccine), the government risk management (mainly refers to the State Food and Drug Administration and the health departments at all levels of the relevant investigation of the incident, and the involved "hepatitis B vaccine" control measures)), involved enterprises related information (refers to the related reports of several enterprises media on the event spread the risk response), public information (including the media to the public risk education and public autonomy measures etc.) thus main field, risk communication, risk in such event, the newspaper can produce more sufficient information.Research approach through content analysis, framework analysis, found that media to risk events in perception, three newspapers have experience clearly set out the public risk framework, government accountability framework and enterprise crisis framework. In the framework of public risk becomes the main content of media, and government departments in the risk control of tracking and question has also become a major focus of media, compared to enterprises by the attention degree is small, which may be related to enterprises subject to supervision and control of the government.Secondly, this paper found three newspapers have a risk propagation path is unique in the public risk framework, government accountability framework and under the guidance of enterprise crisis framework?:first, media discourse in the case of detailed reports, around the government departments management decision of simple information transmission, focusing on the sensitive information in the event of mining and transmission of different media oriented, between risk differentiated presentation path formed the interaction and complementary mechanism; secondly, in risk communication, although the government management means the disadvantage in the agenda setting, but due to face the risk of situational complexity and media professional knowledge limitations, to fully grasp the media the government social resources is highly dependent on its three, comments; and the expression of media supervision become important mechanism of the main transmission way, although too much negative media comments may induce and deepening the public do not trust the government, but the media to absorb various voice of reason, to encourage the public to voice, bidirectional cyclic channel can form the risk communication; fourthly, in the aspect of construction enterprise crisis, media has posed some questions, but because of the lack of conclusive evidence, is not persuasive, the media seems to be more good at providing "analysis of hepatitis B vaccine" market trends are reported for the people, but that It is difficult to obtain the most public attention.Finally, three newspapers are in risk communication Cosplay have different degrees of difference, on the whole, the effort involved in communication media in the transfer of risk information risk knowledge, so as to realize the function of risk monitoring, risk definition, but does not seem to be the ideal communication effect. In this paper, through the analysis, the cause of the limitation of risk communication media in the risk situation, leading to lack of social trust propagation is too cautious and conservative, popular emotional tendency and the media questioned their own specialized accomplishment and lack of realistic predicament.The limitations of this article lies in the content analysis to the audience to accept the investigation of the effect of further verification and supplement. Therefore, this article believes that, through the investigation and analysis of the effect of media and text, how to improve the media risk news production mode and content, improve the effectiveness of risk communication, is the most important task for the future. The newspaper media to get people from all walks of life in risk communication, first of all should strengthen their own professional accomplishment. From the study, the current domestic newspaper reported risk events and many are in urgent need of improvement. Media as platform and intermediary risk communication, the published reports should be consistent with the social interests of all parties concerned, to contribute to the society as a whole to resist risk ability.