A Study On The Female 's Discourse Right In Mainland Women' S TV Programs

Along with the development of China’s TV industry and the awakening offemale consciousness and female TV talk show began rapid development on the TVscreen，female TV talk show to a certain extent，reflected the modern women’ssurvival and living status，presents the image of women in the new period，anddiscussed the issues of concern for women.Public and the mass media because of its enormous influence， has the functionof constructing gender pattern is the production and dissemination of gender identityand gender awareness，shaping gender subject’s biggest discourse field. Female TVprograms and channels set，reflects certain social gender consciousness， because ofthe feminist pursuit makes women in the television media in a certain discoursespace，women on television this platform to get the opportunity to show their ownspace and make their voice. Women television shows and TV channels is theemergence and development.If from the deep analysis， in the patriarchal ideology in the society，theexistence of the female discourse space only to the owner of the discourse powertactic，namely give women a discourse of fantasy.Today，in the face of mass culture，the representation of the owner of media resources，have been behind women andadvertisers to develop mining life as a business element，is a kind of commercialbehavior wearing “feminism”.The emergence of women show thanks to thepopularity of mass culture and its features，however，it is characteristic of popularculture consumption， make these women.Women in the patriarchal society，ideology by being given the public space ofself-expression， in fact also is a kind of symbolic narrative，their self narration andnarration in the context of consumer culture always involuntary occupies a centralposition of male discourse. Indeed， they are in the public Spaces of the temporary and tactical issued sound， but the sound is weak. Female discourse expression iscontradictory in the media， namely space for growing and voice is restricted.