Effective Dissemination Of Science Information

How to achieve good communication process is a hot topic of communication industry. Spread effect is the result of the expression of human behavior, the main means of information transmission by the process, by the transfer include individuals, groups or organizations to receive information, in feelings, thinking, attitude and behavior change. Get a good spread of results, the cumulative audience, the ultimate access to benefits, the basic survival and development of the media. China's media from the government arranged at low prices and dry, and engage in advocacy-type spread, to take the market, and enterprises to participate in market competition as survival of the fittest, and gradually from the center to pass by the Centre for those changes to meet the needs of the audience and priority interest to disseminate results of research must take, but the transformation of our media is still in the early stage of industrialization is relatively chaotic media, media industry with this or that problem. Science, education, mass communication of information are at such a large environment, but also has its own special character and seriousness of their science is science, education, information and other information the biggest difference, precisely because of its special characteristics, relative to community information, current affairs it is more difficult to obtain information in terms of good communication effects. This information from the scientific and educational characteristics , hoping to find a way to make science more formal dissemination of information, better access to social effects.This article is divided into four parts to start discussion: the first from the perspective of information science out of the mode of transmitting information, features, information science and information obtained, and the similarities and differences between news and information, analyze the characteristics of information science, information science information function of mass media relations between the conclusion that use of mass media dissemination of information and communication science and education, other information leads to the next chapter why the differences in the dissemination of information science in China is now a state with its own characteristics which are inseparable from . The second part, to undertake the first part of the first discusses the current status of our scientific and educational information, such as magician, entertainment oriented, single, non real reasons and from the media itself, including the quality of employees, the reasons for the market and the spread of mass media for many years inertia and other media, environment, analyzes the information on our scientific and educational causes in a weak transmission. Part III then discusses China's science and education, dissemination of information in a weak, but our society has urgent need for science and education, the dissemination of information, analysis of the scientific and educational information on the progress of our society, the role of harmonious development. The fourth part, propose solutions, from four aspects of information dissemination to strengthen science and education results, including first meet the information needs, determine the spread of the common people , strengthening professional science, professionalism, and new media, Internet dissemination of science and education Information unparalleled advantages.