Sports Nationalism And Globalization, Conflict And Integration

Since the developing of global integrative process, globalization is already an indisputable fact. However, the globalization has also met many kinds of resistance, TiYu nationalism is one of the most representative part. Globalization is three interrelated aspects of composition, including economic globalization, political globalization, cultural globalization. With the former two parts has been fundamental identity by nations, cultural globalization is still a very controversial topic. And traditional sports culture in Ti Yu nationalism resist to globalization is more evident. As thousands of years cultural sedimentation in China, the cultural traditions and values are different from the other countries of the world. In the wave of globalization, China is not an exception, but the history sedimentation of the national character will have a great resistance to globalization. In the field of sports-related has appeared the contradiction between Ti Yu nationalism and globalization. In this paper, with the background of globalization, through describing the process of multinational corporations came into China and analyzing the collision of the Eastern and the Western cultures and values, to find out the trends of Ti Yu nationalism and globalization in the future.As interesting in the reasons of the development of Ti Yu nationalism in globalization, and the complex internal structure of Ti Yu nationalism resulting uncertainty, it attracts my passion of investigation. The rising of Ti Yu Nationalism in the era of globalization is in two main reasons: first of all, the stimulation of globalization to Ti Yu nationalism, especially for the sports traditional culture stimulation. Many countries or regions impose the cultural globalization in order to publicize their stronger sports culture, which led to the imbalance of culture, but also stimulated the confliction of Ti Yu Nationalism and Globalization. Furthermore, since Ti Yu nationalism and globalization are complex and dynamic combination, so that the indeterminacy of the future development trend has became a hot topic. This article is from analyzing the reasons of these problems and finding the trend of Ti Yu nationalism and globalization, extend out to discussion, hope to get some useful theory-building point of view, in order to build a harmonious national sports culture.Summarize the conclusions of many scholars, find that they mainly targeted the process of globalization, a strong culture and the weak relationship between the overall study, few scholars in specific areas related to research on specific issues, in particular Nationalism and sports fields for the systematic study of globalization is very little. This article is through multinational companies enter the Chinese market as the starting point, with a cultural point of view to analyze the confliction and amalgamation of globalization and Ti Yu nationalism." Conflict and Fusion of Ti Yu Nationalism and Globalization" - multinational companies and their integration into the Chinese market, a paper is divided into five parts:Part I: Introduction. That is to introduce the meaning of globalization and nationalism, as well as domestic and foreign academics to discuss the problem.Part II: Multinational companies in China into the Background. Mainly from the external environment and internal environment in the context of transnational corporations were introduced into China.Part III: the case of multinational discussions about sports Nationalism and the contradictions of globalization in the cultural field, as well as the relationships between them form.Part IV: China's Ti Yu culture, nationalism and development.Part V: Conclusion.