Contemporary College Students Media Literacy Research

The media literacy research origins from the 20th century 30's England, its main intention is trains the young people to resist the populace media to provide "the low level to satisfy". The university student is being in the puberty and the grown-up early time, the mass media is especially playing the very important role in theirs socialized process, it prompt, rapid, seizes every opportunity is transmitting the information to the university students which the related social event and the society transform, provides the social role pattern, the behavior standards, the life manner and the value idea, to the university student establishment and the consolidated belief, the social suggestion and the ideological education aspect got up the more and more many control action. However through the investigation discovery, the university student when faces medium each kind of information the media literacy very is also weak, thus causes the university student when processing and the government, with social, with the school, with members of different social classes' between relations had new puzzled and the problem. Enters after for the 21st century, our country Government regarding strengthens the minor thought moral reconstruction to take highly. In this case, the entire society all should popularize, promote the media literacy education, is now at last strengthens one item which the young people educate "to effect a permanent cure" the action. At the same time, strengthens and trains the youth university student facing medium critique consciousness, fully strengthens the university student thought morals aspect using the populace media the work to explore and to study also even more appears urgently. The present paper draws up to the university thinks in the political work the introduction and conducts the research with the aid of the populace media strength, the union Developed country School media literacy education experience proposes the new,time Our country university student ideological education work new way; Meanwhile to our country institutions of higher learning thought political education ideology proposed the rationalization proposal, seeks enhances the university student Media Literacy and the thought political education work best combining site.