Effective Influence Of The Press And Public Opinion On The Value Orientation Of The Contemporary College Students

Today's world is an increasingly fast growing world with increasinglyadvanced technology, rapidly developed economy, daily renewed mediainformation technology.With the advancement of the media informationtechnology,the media effect has been goes into every walks of our life.Butbecause the increasingly enhanced chief sence of media transformation,andalso the conflict and the collision between them, the different public opinionsend by the media also prensents different guide to the public,wich leads tothe confusion in people's thingldng, the bewilderment in their true or falsejudgments and also the concept of value and also make people moreconfused of their choice of value.As the major participant of the new ero, the important group of thenew society, the college students share more responsibility in the constrctionof the development of our future society .To some extent, their concept ofvalue decided the future of the our contry.In this respect,the research on theinfluence on the university student of the public opinion has became theinsistent demand of the society reality and media research.Our text have three parts: 1. the general summery of the public opinionand the concept of value of the university student..2.the effective influence_the transformation effet congnizance on the choice of value of universitystudent by the public opinion.3.the appropriate forms of the public opinionguide on the university student.In the first part, the authors focus on the basic concept of the newsmedia, news media, news and features of the meaning of the analysis, whichsummarized in the news. The media reflects the value of information valueand educational value and entertain the value and social values. I believe thatsocial values are the core values of the media that should be pursued.On thevalue orientation of the contemporary university students, the authorembodies the characteristics which summarized as follows: Civilian eliteawareness, sense multiple choices to a single option, interpersonalcommunication networks to communicate external dependence to independence, to focus on pursuing the ideal material accumulatedknowledge to build capacity in several areas. Students also value from thenetwork into the main challenges facing the challenges of the new media(the questionnaire data analysis confirmed), the challenges from the West,the media and the emergence of new media-oriented three-part question.Abuse of the system itself and from the media. The two aspects of the newsmedia focus on value-oriented bias of the media and are more associatedwith the paper-oriented news media that are out the new problems.The second part of this paper is one of the key parts. In this part of thenews media-oriented focus is how to have a meaningful impact on the valueorientation, which the news media spread the values of the contemporarycollege students found results. This section is divided into: effective impacton the meaning, the effective impact of the classification, and effectivelyinfluence the way to have a meaningful impact, the, concrete manifestationof effective influence. The author analyzed the impact of the meaning of aneffective and classified them. It means dominant and recessive effect resultsand the negative effect, the zero effect, He analysis the impact for eachcategory. On the way of Effective influence, the authors refer to thecommunication of knowledge, the dissemination of information sources,internal restructuring process and visible effects to be addressed. The authorbelieves that the news media have an impact on the value orientation ofcollege students, which is divided into internal, and external causes for tworeasons. Internal, author of a university student in the southwest "prostitutedhimself to save the mother" as an example. Analysis of the contemporarycollege students in an age of advanced media, the result is helpless invalues-oriented. On external factors, because of the media's socialnon-responsibility, values the ever-changing environment, thenon-mainstream media-oriented affects the college students.Effective impact on the concrete manifestation, I think, should bereflected in the following aspects. First, we should effect on thepsychological of students. Students have super-sensitive to anything new, thechasing fresh things become major psychological characteristics of students. According to the survey, students in the choice of certain media, there is aspecific psychological need, knowing the news became the first choice; theleisure and entertainment media have become the most important consumerchoice and psychological factors of the entertaining media. Second, weshould effect on the cogitation of students .To pursue and achieve theeducational value for students, the news media through the use of colorfullanguage and expression, its pervasive form of publicity for the youngstudents with a cognitive values and rules of the information environment,cultivating good "public opinion", creating "public opinion" that the "mediamarket" to infect, inspire and guide the audience, thus they reach the sameunderstandings. Third, we should effect on the activity of students. Themedia guide young students to the values embodied in the choice of youngstudents. Meanwhile, the value of the mainstream of the society, valuesorientation is a matter of individual students, navigation devices, Studentsalso reflect social values and the mainstream values, which is a barometer ofsocial values.Finally, he led the values of contemporary college students in rightnews media-oriented. In this part, the author realized the importance of thenews media-oriented. He asked for a new requirement of the newsmedia-oriented mode of and operation of the paper. In the newsmedia-oriented mode of functioning, it is first necessary to guide the facts ofthe news media. Second is that the "reality media" guides public opinion.The operational requirements of the media guide, we should adhere to theprinciple of party spirit, principles and effectiveness of the principle ofpositive propaganda; second, it is necessary to adhere to positive guidance, atypical orientation, mentoring and other forms of participation. In myopinion, the news media in the correct orientation to ensure that themeasures adhere to the guiding ideology led command from diverse culturesand ideas. Students value orientation guide for the news media to strengthenthe arts, strengthen the building of the ranks. Students should have certainknowledge in areas such as the media analyzed and discussed. His aim wasto create an atmosphere conducive to a value orientation of public opinion. In short, I believe that the growing flood of information in the mediatoday, we should pay attention to the ideological and political education,which is a loop structure, This paper discusses the news media and this isprecisely the value orientation of college students practical significance.