Research On Wushu Audience From The Perspective Of Communication

Wushu is the precious wealth of our ancestors left behind,"from Chinese, belongs to the world" the treasure of Chinese culture, promotion and dissemination of martial arts to become the Chinese people can not shirk its responsibility and obligation.Wushu as a kind of information transfer practice, exists in human life, so the principle of the communication system and professional studies, has important practical significance to guide the spread of Wushu activities.This research in communication science, sports science, sociology, psychology and martial arts and other related theories, using the method of qualitative and quantitative research, from the communication perspective on Wushu audience research, and discuss the media impact on the audience, purpose is to refine the Wuhsu audience categories; clarify the psychology, behavior the characteristic of Wushu audience; provide suggestions and opinions for the study of martial arts, cultural heritage.From the communication perspective, the media on the basis of systematic research, conclusions focus on wushu audience think:Traditional classification methods from the gender, age, occupation and other features will be Wushu audience classification. Research that Wushu audience but also from the media channels, accept the objective, the degree of information coverage and accept the information time dimension classification.Including the psychological characteristic of Wushu audience: need, expect, psychological needs and choices, compliance and acceptance psychology.Martial arts audience behavior including behavior motivation, participation behavior and consumer behavior of Wushu, three kinds of behavior of complement and promote each other, resulting in the martial arts audience gradually become a martial art, martial arts and orderly push spread rolling.The media is an essential carrier. Martial arts dissemination process, more kinds of the media, especially the Internet and mobile phone media development is rapid, the dominant position gradually occupy the martial arts dissemination media, newspapers and periodicals and other print media was reduced and prevented the development of audience.Martial arts network media literacy through the whole process in martial arts--from, media literacy, especially teenagers media literacy promotion is very important.Based on the research results, suggestions are as follows:From the classification media dimension refinement Wushu audience, while seeking the organic connection between the other classification methods, classification methods in classification of martial arts audience break two-dimensional, contribute to the martial arts resources "intensive" and "target""fine" development.Study on characteristics of martial arts audience’s psychology and behavior, should be combined with empirical study, the statistical and qualitative description, view, understand the needs of the audience, the audience excited participation from the audience’s value, and the practical application of audience theory research and communication of Wushu closely linked.The audience on the choice of media from the audience’s information demand of martial arts, the media continue to seek the audience’s concerns, excitement and demand point, and strive to do a good job development, media’s do have a definite object in view; at the same time, the audience should also improve their media literacy, to choose a suitable own development media, do not blindly follow in the media.