The Online Trading System In Guiyang City, The Hospital's Marketing Strategy Research

In recent years, the reform on our country's medical sanitary project is continually deepening, and with the rapid development of our country's e-commerce that brings the big change for the opinion of marketing. The priority that the hospitals face is to enhance their competitive ability and how to handle the changes that the e-commerce brings.Due to the medical sanitary industry of our city still operate under the planned economy, so the characteristic of operation in this industry is different from the way of market economy. At the same time, the information-based construction and application in this industry is in the lower level. The disorder of drug transaction and unhealthy behavior in drug purchase damage the production and transaction of drug. Along with achieving more progress of the reform on our city's medical sanitary project, and the use of the computer technology in the drug management that guarantee the action to promote drug purchase on the net. Combined with electronics technology, network technology, data processing technology, the application of e-commerce in data processing and transfer in drug transaction have the advantage that the old ways can not offer, and solves many problems in data processing in drug purchase. So the application of e-commerce will be the very important part in the reform on medical sanitary industry of Guiyang city.This paper introduces the definition,characteristic of e-commerce and some kinds of marketing strategy that used in application of e-commerce. By analyzing drug transaction market in Guiyang city, viewing the development of emedtrade system and researching promotion problems of emedtrade system, using value chain analytical method,marketing research,4PS method to find marketing solution and help the hospitals in Guiyang city to use e-commerce in drug purchase.