Research On Production Strategy Establishment And Implement Of Alpha Co., Ltd

The external economic environment that enterprises face is fast changing, and production strategic management practice is paid close attention to by enterprise's administrator day by day. How to utilize enterprise resources effectively, it is strategic to make the production affairs in conformity with enterprise's external environment condition, have already become the significant task that enterprises have survived and developed. But, the production strategy formulation certainly is not the symbol which the enterprise succeeds, but only represents a good beginning. To effectively implement the production strategy which the enterprise formulates is only the key which the enterprise succeeds.Management Game simulates a typical multinational competition environment. Each company in this simulative environment manages the marketing, production, finance, R&D, etc. Students "manage" a multinational incorporation in a competitive environment to learn how to establish and implement incorporation strategy collaboratively under time pressure in the uncertain environment. This dissertation is written with the information based on the production strategy part of Alpha Watch Co., Ltd. in the simulation.Alpha Incorporation of author participating, one of the dummy companies that participate MG is an international company whose mother country is USA. It sets up the manufacturing, researching and developing bases in America and Mexico. The wristwatch of high or middle grade is the main product and sold to six countries of three continents. On the basis of the management from 2007to 2009 simulated by Alpha Incorporation, the article expatiates the establishment and implementation of production stratagem in the process of the enterprise management, including production strategic environment analysis, establishment and adjustment of production strategies and along with the implementation and appraisal of production stratagem etc.