Narrative Analysis On The Beauty Fashion Program

In recent years, the Mainland television stations are offering beauty fashion shows. Some of the programs are appreciated by women immediately. The commodity inturduced by the programs were accepted by the audience. Their audience ratings are rising continually. Every time the programs will select a topic related to beauty, invite star guests, experts and members to dicourse how to get beautiful. These programs claim that they could provide the last information on beauty and make female friends more beautiful. But the reason for the commodity used in the program have a big success is that the promotion of the goods is"natural"by many elements , such as setting up the theme, the interaction between hosts and the star guests ,expert suggestions and the general membership participating in such a program, except deliberate arrangement of the program. The result of the promotion of the goods can`t cover up the factor of product placement, but the audience after watching the program still have an idea that " I must buy it and become beautiful". Beauty Fashion makes consumption is right. If you don`t buy ,you will be "Left Behind" and"lazy".In this article, we use content analysis and case study research methods, select the "Beautiful Bride"which is one of the most influentical Beauty program in Mainlan to research the character pattern , the narrative pattern of classification feature as well as the content of the narrative mode. The results showed that, in the beauty fashion programs every character has its own role. The period of preaching accounts for a high proportion of the total duration. The goal of the use of programming languages and lens are selling products and fashion. And then the audiences buy them. The narrative analysis of Beauty Fashion TV programs is in order to criticize the program advocated by the consumerism, to remind the general female audience not to consump blindly, not to fall into a "consume trap" designed by the firms and programs.