The Research On The Problem Of The Development Of Automobile Service Industry In Yancheng City

The intense competition in the automobile industry is making this industry's profit shift quickly to the automotive service in the future. Automotive service involves all aspects of the automotive industrial value chain, so a proper plan for the automotive service industry will doubtlessly promote an integrated development of the whole industry and overstep the single function of production. The plan will help accelerate the integration of auto industry, information, financial and modern logistics industry, cultural and other services. It will also help enhance the comprehensive competitiveness of the local economy and influence.It is the trend that the automotive service industry will develop rapidly. Based on the notion of industrial value chain and relevant theories, my study will subdivide the automotive service industry and develop a definition for it, as well as sum up its features, functions and roles, and then try to give a comprehensive analysis for the future tends of this industry, conclude that there are six major trends in the automobile service industry.By conducting the above study and using the method of SWOT analysis, I conclude that the status of this industry in Yancheng has superiority and opportunities, but at the same time it confronts disadvantages and challenges. So I further propose that this industry should take the following steps to seek development:First, the industry should rely on automobile manufacturing and further extend to R & D and after-sales service industry, so the secondary and tertiary industries could equally develop. Second, I think the industry should support companies of vehicles and related manufacturers to take advantage of their resources, stretching the automobile industry chain to realize a shift from selling products to selling services; Third, it should promote the concentrated development of automobile production services industry and after-sales service industry in order to construct an automotive service industry system of value-added, strong radiation and to create more jobs;Fourth, the industry should extend the auto service chain, greatly improve the capability and level of car culture, tourism and other service and promote the integration of this industry and the public; Finally, it should speed up the improvement of automotive trade-related service management system, establish a human resource support system, and develop an automotive industry chain responsive to the auto-production industry, all these will contribute to the new advantages of Yancheng automotive industry.