The Case Of Retail Team Management Research About Hongbao Lay

In recent years, the domestic beverage manufacturers are experiencing the most difficult period in the industry. Marketing resources are limited, regardless of strong multinational enterprises or small company. Under conditions of limited resources, it is very necessary to use the advantages of the retail team management for Hongbao Lay, market coverage effective, close to the channel, near to the consumers.In this article, Hongbao Lay was studied as an example by combining with its retail business for the actual situation of enterprises. In the strong competition market environment, the limited retail team staffing and the shortage of vehicle capacity, enterprises achieve the use of fewer resources, the operation of big market to compete with others by integrating the limited human, material and financial resources, adjusting the market model of customer visit. Taking modular decentralized market segmentation model of direct retail market in big cities and a reverse of zero for the whole team side by side aggregation model for officers, enterprises make full use of the retail team management advantages, focuse on the resources of time and district to advance step by step and progressively in the market.In the fierce competition, it is risk to adjust substantial business model. The market has almost reached the degree of precision that no one dares to explore. In practice, the adjusted market coverage model, combined with the management staff and enhancing execution, generally achieves victory and overcomes the strong. The face of abundant human resources of competitors, it is a means of turning defeat into victory. It is a flexible tactical action of resource focused. In fact, it is a competitor's strategic strike back in the side.