Research On The Strategic Marketing Of China Resources Snow Breweries (Wenzhou) CO., LTD

With the rapid growth of China national economy and the unceasing enhancement of our country comprehensive power, market scope of this trade is extending constantly and the speed of trade conformity is going fast, making beer enterprises of China is confronted with the challenges and changes that haven't met ever before.Undergoing the rapid growing of more than ten years, now, CRB's (China Resources Snow Breweries Co., Ltd)total output quantity and influence have got a higher level, but with the consumers' conduct changing rapidly and the growing of new marking ways and the theory, all of these making our beer enterprises to be confronted with development and self—renewal.This paper first takes the market environment and trade development conditions as the study beginning, through much market investigation of market environment as well as competition situation, moreover analyzing the market which is facing with. It expounds the formulation of strategy and implement with 4P theory in marking in detail, according to the actual situation proposing the concrete improvement measure to the marketing strategy.Simultaneously it is also hoped that the market analysis and study can provide the references for other similar beer enterprises in developing market, promoting brand in value and other processes. Moreover the paper not merely provides the concrete improvement measure in the actual operation. Simultaneously it is also an examination of the author in theoretical level after his two years and a half's MBA study, And also hope that the theory knowledge which gets from the classroom can transform to the solution actual problem ability, Heartfelt hoped teacher can propose the valued suggestion in the concrete instruction, enhances actual solves the question ability.