Research On The Evolution Mechanism Of Synergetic System Of Marketing Force

In the background of the downturn of the worldwide economic, our country is starting to shine with the benefit of superior. Facing the worldwide deterioration of the Marketing environment, foreign enterprises made the Chinese market as their international target one after another. There for, Chinese enterprises are facing unprecedented pressure to survive under such circumstances. How to fully tap the potential of the internal resources to make it play a synergistic effect, and create a competitive edge in the market with their limited marketing resource become an important issue for marketing management as well as the fundamental purpose of the study on co-management of marketing power. Research on the evolution mechanism of the marketing power co-system is helpful in revealing the main issues and key link of its formation, function of the realization and evolution. Also, it can help enterprises to upgrade their marketing management and performance. As a result, the research on the evolution mechanism of co-management of marketing power is not only theoretical but also practical.At the very beginning, this article analyzed the domestic and foreign-related research, explained the purpose, the significance as well as the ideas of the study. Then clarified the theories about the evolution of the coordination mechanism of marketing power, introduced the marketing power management, evolution theory and cooperative theory. This laid a solid theoretical foundation for the co-evolution system of marketing power. Chapter 3, 4, 5 are the main content of this paper. This part made the three stages of the co-evolution of marketing force (formation, function and evolution of the system) as the main line of this research. Chapter 3 studied the formation mechanism of cooperative system of marketing force, introduced the basic characteristics and constitutes of cooperative system of marketing force. Also, this chapter analyzed the main factors which impact the formation of co-system of marketing force. Then, it analyzed the causes when constructing a co-system of marketing force from the employees, departments and enterprises levels. On this basis, this article explored the forming-path of co-system of marketing force. In Chapter 4, in order to start the research on the achieve mechanism of cooperative system of marketing force, this paper made the process coupling as an entry point. The study includes the objectives and tasks, process coupled with the concepts and basic forms in the process coupling, the measurement model and the index system of cooperative system of marketing force. Finally, this article explores the path of increasing the coupling degree of cooperative system of marketing force. In the following part of this paper, the evolution of cooperative system of marketing force was studied. First of all, this article analysis the important role of evolution, Then with the help of organization of ecological theory, the co-population and ecological characteristics as well as the evolution direction of the system was researched. On this basis, this article puts forward the evolution model of cooperative system of marketing force. Finally, a summary of this paper was given, then the weakness of the paper was pointed out, and this can be a new content of the further research.