Strategy Research For CY Engineering Management Consulting Co., Ltd.

The enterprise strategy affects the overall enterprise's development, it's the question which an enterprise must ponder and study firstly when to be established or to seek the development. The enterprise strategy is a life-and-death problem to the enterprise, enterprise's all management should be developed under the enterprise strategy frame. In the fierce market competition, each enterprise has its own characteristic, has different resources talent and the resources restraint from any other enterprise, but facing the same market competition, therefore the enterprise must analyze its external and internal environment earnestly, carry on the industrial and the market localization exactly, make the strategic decision suiting the enterprise develops, cultivate the enterprise's competitive advantage, form the superiority of sustainable development. This thesis takes the CY Engineering Management Consulting Co., Ltd. (hereinafter referred to as CY Co.) for example, carries on the analysis to its present management and the problems, summarizes the defeat lessons what it constantly pursued "Diversification" leading to in the past the Chinese enterprise developing style, through the analysis of company's internal and external environment, as well as to the company existing service conformity, attempts to set the goal for future survival and the development of this enterprise, formulates the feasible enterprise strategy, simultaneously proposes own strategic implementation measure according to this strategy .This thesis is divided into six chapters: the first chapter is the background of the CY Co. and the project consultation industry it is operating in, also rises up the research question of this article, that is: meanings and uses of the strategy for the CY Co.; Second chapter is some detail introduction of the social and profession environment the CY Co. faces, with in-depth analysis, finds out the critical issues influencing the development which are some existing opportunities and threats the company faces; The Third chapter is the analysis of internal environment, makes sure the advantages and disadvantages of the internal environment through precisely and objectively analysis. These materials are offered as the evidence for development strategy and implement strategy making in the following steps; The fourth chapter has made proper development strategy on the basis of SWOT analysis, proposes the company current strategic target and the plan; The fifth chapter introduces the implementation and the control of the enterprise strategy, proposes the strategic implementation several gradual work, by clearing about the strategic mission and the key foundation, and puts forward the proposal to the strategy implementation control and the adjustment, makes sure that the CY Co. strategy can be carried out by the greatest extent, brings the considerable development for the enterprise, which also is the purpose of this thesis.As the long-term thorough known about the CY Co., and with the management knowledge I have learned, I finally have made a practical development strategy, and have drawn up the corresponding action program for this management strategy, on the basis of analysis for their internal and external environment. The value of this thesis is as follows: First, through strategy research and analysis for the CY Co., it can poses a right strategy direction for the company in the fierce competition environment; Second, writing this thesis have forced me to look for a lot of literatures, it not only helps me on a deeper study and understanding of elementary theory knowledge, applying the management knowledge to review the company to find out the problem and solve the problem during the management and operation process, but also I have learned how to turn theoretical knowledge into management measures and plans. And turn our intelligent into the wealth of the company, really use what I have learned in application.