Studies On Flexibility Strategic And Model Of Enterprise Strategic Decision-making

under the current dynamic and complicated environment, the management environment of enterprise has fundamentality changed, environment uncertainty leads to the layer break to corporate strategy, technical advancement with the mimicry of rival make enterprise more and more difficult to maintain core competencies and keep on persistent competitive advantage, corporate strategy faces new of practical request, flexibility strategic as the effectively strategic management means that the enterprise replies the challenge of dynamic competition environment, aims to make enterprise adapt change, make use of variety and manufacture variety to control future, by establishing dynamic core competencies and surpassing competition to keep on competitive advantage.Firstly the paper carries on an overview to the traditional strategy management, strategic flexibility and existing flexibility strategic studies from the theories, points out the lack of traditional strategic management under the dynamic competition environment, the lack of existing study of flexibility strategic, and the research direction of this paper. Secondly, the paper puts forward the characteristic of dynamic competition environment, elicits flexibility strategic with its meanings and puts forward the analysis of characteristic from origin of environment uncertainty,it puts forward the indexes system in the process of scope decomposition to the flexibility strategic, puts forward implement of flexibility strategic from self-contradict of the enterprise strategy, and also from a point of strategy conversion. Thirdly, this paper tries with business risk management for background, to analyze the enterprise carrying out flexibility strategic with match value of environment to effectively defuse the total risk that the enterprise faces, puts forward business risk defusing generally analytical model with analysis to each part of the flexibility strategic scope to defuse business total risk, with the essential similar foundation of the flexibility strategic thought and the real option thought, builds up enterprise flexible ability model with two kinds of products under three kinds of different market conditions. Finally, the paper validates its theories maneuverable and useful combining to a concretely computing example and case analysis.Totally, this paper studies not only have better theories meaning at academic, and also have bigger application value to the enterprise.