Supplier Evaluation And Selection Research Of SIEMENS VDO

The great development of globalization and fierce competition have a lot changed the environments enterprises are in, which makes traditional management ideas out-of-date, and new ones necessary. So comes the supply chain management idea. It extends the basis on which operation policies are made to the whole chain. Accordingly, supplier choice policies change fundamentally.The paper studies supplier choice decision on the basis of the supply chain management, for choosing suppliers affects prices and quality of products.SIEMENS VDO is a key account of Siemens Transportation group that they mainly produced the automotive electronic product as the supplier for all the automotive company. SIEMENS VDO have many locations nearby the global customer and get better asset from the entire customer due to the advanced technology \hard work\more competitive price and better service. They also share most the volume in the global automotive electronic product.The whole article was divided into five parts. The first chapter presented the background knowledge, including the produce process of supply chain management and the actual marketing foreground of SIEMENS VDO, in order to give reader a clear background information to discuss the problem very well.The second chapter introduced the related knowledge , including supply chain management and the current research situation of supply evaluation and selection supplier evaluation to build a good theory foundation for the whole paper.In the third chapter, the history of SIEMENS VDO are introduced firstly and their standards and choice methods are deeply analyzed also. SIEMENS VDO had done the components localization from Jane.2003 till now. Component localization should finish by two sides within SIEMENS VDO: one is the division another is purchasing department. General division should drive and purchasing will support. It means purchasing do the components localization according the purchasing procedure and under the request of division. Purchasing procedure is:Advanced purchasing: At first the division provide the detail schedule then the purchasing department send the requirement of quotation, get quotation from the potential supplier , analysis quotation and have a meeting to decide the final supplier.Qualification stage: This stage is including the supplier approval, component approval, manufacturing approval and application approval. and supplier approval and component approval are in charge of purchasing department; meanwhile manufacturing approval and application approval are responsible by the related division.Series purchasing stage: After series of produce, our logistic will send the order to the supplier directly according the current stock status and customer forecast.The last mainly work is Supplier yearly evaluation that will been finished by the team. The team is constituted by the purchasing buyer, supplier quality management, technical person and logistic. The supplier will get different rank according the different score. This rank will also input in the supplier data-base to impact the supplier strategy in the next year.In the forth chapter, on the basis of evaluating its merits and short comings, it gives their defaults in current economic environment, Pointed out that SIEMENS VDO accumulate more experience through many supplier's problems been solved.And most problems came from supplier side, mainly: supplier development strategy, supplier strength and the communication with the SIEMENS VDO. and the paper introduces an adapted supplier decision model based on statistic method of Topsis, after setting up supplier evaluation standards on the basis of statistics.The supplier management stratagem and the prospect of the research are given in the last chapter of the paper.Sum of above all, in this theory I use the supplier chain management and supplier chose rule, analysis some problems that happened in the SIEMENS VDO component localization process, take apart the reason and find some root cause so we adjust some purchasing procedure, supplier evaluation and chose rule according these bring forward some suggestion and new idea through deeply analysis. These suggestions are beneficial for the component localization.The study of supply choice decision complying with supply chain management, has theoretical and practical values, helps to perfect current related theories and methods and to conduct practice.