Study On The Theory And Demonstration Of CRM Of Real Estate

Because the rapidly development in information technology has great impact on real estate industry, the market competition become fiercer. In order to increase his core-competition, Hodo began to implement CRM in 2002, while the other real estate enterprises begun to put more and more attention to CRM. This paper summarized Hodo's experiences and lessons in the course of application CRM and discussed the orient of Hodo's CRM .I hope that this paper is able to give some available suggestions to Hodo and other real estate corporations.Firstly, the paper introduces the basic concept and the main content of CRM briefly, including the aim of CRM and the basic marketing theories of CRM system,and analyses the spiritual base of CRM that"client to be first". Secondly, it discusses the external and internal environment and the aim of the Hodo's CRM application. Thirdly, this thesis informs the temporary conditions of Hodo's CRM system and the troubles in the course of application Hodo's CRM, both in the aspect of management and software system. Fourthly, it discusses the measures of resolving the problems in the course of application CRM .At last, the thesis r give Hodo's CRM perspective Scheme.