Research On Core Competence Of Jiangsu HR Medicine Limited Company

With the implementation of new health care reform and the publish of a series of supporting measures, pharmaceutical market has undergone tremendous changes. From the strong intensity and deep impact of this reform, we can see the determination of the government to rectify the pharmaceutical industry. We can predict that core competence is the competition spot among pharmaceutical companies in the future. Therefore, the overall objective of this paper is to the core competitiveness of Jiangsu HR Medicine Limited Company.On the basis of previous studies, this paper analysis the current core competitiveness of Jiangsu HR Medicine Limited Company from three levels, they are product competitiveness, marketing competitiveness, management competitiveness. The author think that Jiangsu HR Medicine Limited Company has principally established its own competitive advantage, but still has some problems exist, such as backward management ability, single brand marketing means, high costs and so on.To construct core competence has to adapt to the environment. This paper proposes reasonable measures to construct the core competence of Jiangsu HR Medicine Limited Company, based on the analysis of market environment of the company. First, adopt differentiation strategy, focus strategy and international strategy. Second, promote its competitiveness through technological innovation, management innovation, capital recombination and promote marketing ability.The innovation of this paper is to view the core competence as dynamic, to give suggests adapt to the new health care reform.