Study On The Development Pattern System Of Rural Tourism In Human Landscape Rich Region

The rural tourism is the new-born strength of Chinese modern tourism industry, it is booming developing, and gradually become the important necessary part of Chinese tourism industry. Some problems appeared while it fast development, and it urgently need solution, like resources development and protection, product marketing, management system, development pattern made etc., Chinese researchers made aggressive research to these problems, the rural tourism also becomes an important part of tourism research region. This paper takes rural tourism development pattern system in human landscape rich region as the research object, and select by examinations Shanhaiguan region in Qinhuangdao City as the study case, for the purpose to further push forward the rural tourism pattern and bring concept pattern system into the construction and development of the rural tourism, in order catch rural tourism development of regulation in system. The rural tourism development in human landscape rich region is an important type of rural tourism development, this type of problem not only special, but also representative, made such type research bound definition can draw great lessons from this type of rural tourism. Therefore, the research of rural tourism development pattern system in human landscape rich region, not only makes study system of the rural tourism add with perfect, but also have great meaning to ages and reality.The paper mainly has 6 parts, the main contents are as follows.Introduction. The introduction introduced the research background, the study target and importance, the research method and process of the paper.Concept definition and research look back. Made a strict definition to the rural tourism, detailed analyzed the meaning of rural tourism development pattern; made a summary of rural tourism research Chinese and abroad; Well analyzed the research of rural tourism development pattern.human landscape rich degree in Shanhaiguan. This part made a detail analysis of human landscape rich degree in Shanhaiguan from history cultural, human landscape scale, distribution and class, made a conclusion that Shanhaiguan is one of the typical example of human landscape rich region.Tourism development actuality of Shanhaiguan. This part made a comprehensive analysis and comment of Tourism development of Shanhaiguan from basic condition, the type of resources and developing actuality.rural tourism development pattern system in human landscape rich region. This part set up the pattern system frame of tourism development pattern system based on"KFS", with the frame, made evidence analysis and system inclusion of Shanhaiguan tourism development pattern from organization, product, management, marketing, and service, concluded the suitable pattern according to the subsystem. Conclusion. with "KSF" and evidence research method, the paper set up the pattern of rural tourism development, include organization, product, management, marketing, and service pattern 5 subsystems, concluded suitable pattern for each subsystem: collectivity determined organization pattern with government and business enterprise participating together, fill-in market and rely-create product pattern, local government and community interactive management pattern, region united and spot bond marketing pattern, guest determined not active service pattern.The thesis has following 4 innovations.1. Innovation of research object. Selecting the rural tourism development pattern system as a research object is the first case in the China.2. Innovation of research object's content. Although native researchers had made some research on the subsystem----pattern of rural tourism development pattern system, but they focus on business and management pattern. This text brought organization, product, and service pattern into the pattern system of rural tourism, innovated and enriched the content of the rural tourism pattern system.3. Innovation of the view of study. This text carried out to study rural tourism from human landscape rich region and from the pattern system.4. Innovation of study method. Although the "KSF" in Management theory has an application in some other aspects of tourism research, it first be applied in rural tourism development pattern system research.