The Development Research Of Hunan Satellite TV Based On The Attention Economic

In the media trend of an increasingly competitive field, how to effectively obtain and maintain attention in the media industry's most worth exploring.This article regard the meaning and characteristics of Attention Economic theory as an important research base, extending from the produce of attention to the characteristics of Attention Economy, Attention Economy and then leads to the vision of the general situation of the media industry. On this basis, regarding Hunan Satellite Television as the study object, the article use a detailed survey on the Internet to conduct research results using data obtained on the attention of Hunan Satellite TV to do a systematic analysis of the situation. Although the survey results confirmed the Hunan Satellite TV's popularity, more other data has indicated that the cultural quality of Hunan Satellite TV is more suitable for young people, its cultural level has gap with the cultural expectations of some audience, and there is excessive advertising and so on. In such situation, Hunan Satellite TV is bound to have some problems and hidden dangers. It was proposed with development proposals to gain attention for long and competitive advantage, particularly to enhance its cultural quality, and innovation of attention. It is practical significance on Hunan Satellite TV from the attention economy to influence at last.Hunan Satellite TV in China is not only young but also influential. But its entertainment positioning has always made it land itself in the edge of the Pan-entertainment. Therefore, this paper's goal about researching the development of attention is try to find its cultural depth and great media image in the premise of Hunan Satellite TV's distinctive character. It is hope that the research achievement can provide reference proposals for Attention Economic development of our media.