| With the economic globalization and the accelerate development of Chinese economic today, China has become one of the major importing countries of luxury. By the year of 2009, China has become the second largest luxury consumption country. However, rarely few native brands were ranked among in the international stage. China's GDP growth leads to more requirements of luxury goods. At the same time, Chinese people have developed new life style that respected life's pleasure and self development. Pursuing fashion and image, showing personality and self development have been gradually becoming the wishes and requirements of new consumers.As highly added-value goods, developed countries have built mature dissemination mechanisms to advertise luxury. While as the most important media, fashion magazines began to influx into our vision. These nicely bound magazines that publicize the brands through two dimensional spaces and create fashion myths has been regarded as the classic.According to the above, this essay will take the Chinese edition of magazine Vogue as an example. Using the knowledge of Communication, Designing and Psychology, it will talk about numbers of advertisement cases, relative questionnaire research and interviews through six aspects:background of luxury, setting agenda of fashion magazines, regular patterns of advertisements on fashion magazines, new features of advertisements on recent years, the limitations of luxury advertisements and advertisement case comparison between China and foreign countries. Finally, the author hopes that this essay could provide cultural and designing inspiration for the native luxury business. |
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