Mobile Phone Newspaper Research On 3G

At present, China's mobile users have reached 48% of the population, this figure may seem insignificant to other countries, but China has a population of 1.3 billion, this figure where there are boundless opportunities. More and more businesses put energy into the mobile terminal, the value-added business of mobile is enriched and the phone newspaper also emerged.Since 2001, the first mobile phone newspaper launched SMS version has passed nine years, with the rapid development of wireless communication network stage, the mobile phone newspaper with its unique media characteristics and advantages attracts a large number of readers.Undoubtedly, the mobile has become a major social influence of new media, the traditional newspaper industries rushed into the field with an unprecedented enthusiasm and positive spirit of exploration, China's mobile phone newspaper users spring up a blowout situation in 2009, the number reached 80 million, becoming the most highlight of the media major carriers unlimited business in successive 3 years, its active performance also has drawn attention of scholars.Mobile phone newspaper in China is rapid, but in practice it appears to conceptualize, News homogeneity, the lack of advertising, and the constraints among network operators, content providers and service providers make mobile phone newspaper face a dilemma. In the upcoming 3G era, will these problems be solved easily? Whether the mobile phone newspaper will have an anther spring or not after the arrival of the 3G mobile phonesBy the end of 2009, the Chinese telecommunications industry entered the 3G era by large-scale users to distribution the number, with the advent of 3G, wireless Internet access to a broadband era. Whatever TD-SCDMA, WCDMA, CDMA2000 can provide more than 1 trillion over the uplink speed, which means opening the speed of ordinary Web pages via phone is not a problem. Therefore, there are many people start thinking about this question:Is it promising to the development of cell phone newspaper in future? Whether Web will replace WAP or not?This article analyzes these issues and explores the reasons behind the problem to the root in order to find some solutions, to promote the healthy development of mobile phone newspapers.This essay is divided into 8 parts to carry out. The first part is an introduction, presenting situation and concluding result of previous studies and shortcoming, pointing out that the purpose, significance and method of this research. The second part does qualitative analysis to it, giving the concept of mobile phone newspaper and analyzing its media environment and technological conditions. The third part is to make a comb. Mobile newspapers'features and content model, business model were summarized and analyzed. The fourth part is to compare the content, structure and quantity between the "Shanxi Mobile phone Newspaper Local Edition" and "Xinhua Mobile Express," and analyze the similarities and differences between the two. the fifth part is the basis of summing up to the forth part, analyzing the current situation, and pointing out difficulties and bottlenecks the mobile phone faced in present, and deeply analyze the five kinds of specific causes,to explore solution conduced to development of cell phone newspaper. Part VI writes something about the analyses to the 3G mobile phone phone features and media situation. Under Part VII, the 3G handsets newspaper trends, profit model are analyzed. In Part VIII, there is long perspective of the good time in the upcoming mobile phones 3G era and make development proposals.This study based on the reference information, through statistical analysis of quantitative research on the "Shanxi Xinhua Express" and "Shanxi Mobile Phone Newspaper local version" of the content and structure of a detailed analysis, to grasp a lot of first-hand the raw data material; through depth interviews qualitative research, quantitative research on the supporting role to some statistical data to have a deeper understanding and then get further conclusion. under 3G era, the phone newspaper has a broad development prospects, the main mode of development should be Enhanced WAP site.In the view of the trend abroad, entering into the 3G era, mobile phone newspaper will change from the products and quantity simple era of competition into the characteristics of the brand and the strength of the core era of competition. How to build a cell phone newspaper's brand and create a unique brand value, will become an important way for the development of mobile phones newspaper.