The Present Situation, Trend Of Development And The Misleadings Of Television In China

It has been nearly 50 years, since the first television station founded inChina in 1958, and the TV enterprise has made great progresses. Now it has become a"CCTV-provincial-terrestrial channels" structure and multi-level competitions in China.There are two trends showed how TV would develop in the near future, both in contentand technology ways.In terms of content we would see these kind of programmes continue to prevail,like the contest shows, Scene play, reality TV, at the same time, more and morecommon people are on the show, multi-cultural era is coming and localization trend willbe further strengthened, more TV programmes are like to tell in story way. From thetechnical level, the digital revolution. Pay TV, multimedia integration, and other newforms of digital television showed the now trends.With the development of society, the audience demand changed, they want to getmore democratic rights, want to see more emotional programs, want to see thetraditional culture, desire to show themselves out on TV, want the media to stand onthey way, want to get more service informations etc.Addition to explore the development of the resources, channels need to satisfysame viewers they ignored before, including the peasants, elders, children, women andother vulnerable groups. Also, the Non-prime time could be used more valuable.Finally, the article suggested same ideas for the development.The purpose of this study is to examine the China's television development, to seewhat kind of problems stay there and check the misleadings, the space available fordevelopment in the television industry as well.