| The TV programs in the name of the hosts or hostess originated from American TV media, and they are also very popular in west TV media. As the increasingly development of TV industry, Chinese TV practitioners tend to learn from their western craft brothers more and more, this kind of programs appear to China screen gradually and concentratedly in resent years. For midland China, this kind of programs is extremely new. Will it suit Chinese TV operating pattern, and what attitude we should take about it are very serious problems for us when we transplant it into China.To work out these questions, firstly, I tried to summarize the background and actuality of TV programs in the name of the hosts or hostess. And after that I take Phoenix TV station which is the apotheosis of Chinese TV media as the model, pick up all the programs of this kind and analyze the data related to conclude their exterior characteristics. Then take the characteristics as clues, I rootled the operating pattern deeply from 3 processes in scheme, produce to broadcast. Lastly, base on the operating pattern, I discussed the application values of it in the broadcasting progress including disseminator, embracer, media, content and effect, from which we can unveil that naming TV programs from hosts or hostesses' name is the external exhibition of a certain TV program operating pattern which suit TV development trend very well in every aspect. As a result, based on this kind of operating pattern, TV programs in the name of the host or hostess is propitious to Chinese TV development, which deserves apply and promote .At the other side, just copy this naming method instead of learning this operating pattern will not be encouraged. |
PDF Full Text Request