Research On The Media Image Of Female Host In Sports Programs

In recent years, with the rapid development of China's economy, the sports industry is rapidly restructuring and change, but also basic functions of sport slowly converted to meet the social development needs from the service to the individual. At the same time, the spread of sports media also quietly changing. From a simple spread of conventional broadcast television, now slowly deep into the network media, while reporting and dissemination of sports events on TV are gradually extended to professional, professional and depth of. Sports media in the dissemination of the host status and importance in the dissemination of sports development has become a top priority. The most central requirement is to host sports specialization reflected in the audience and watch sports and alerted sports news dissemination process, the role of sports presenter serious impact on the audience for the sport of feelings and understanding.In the rapid development of social media and the continued progress in the social status of women has also undergone significant changes. From the beginning of the new millennium, the rapid spread of sports media, women sports presenter slowly started getting active in television screens and online media, the performance in the form of more and more abundant. Since 1985, China's first female sports presenter Ning Xin excellent performance in the sport spread to the sports program for people now praiseworthy sports female sports reporter and hostess, sport not only as a "male-dominated" activity they also become a model for the emergence of a new era of women's careers.And women in sports stadium shine difference is that the role of women in the mass media did not get a sense of some recognition. Even in the sports industry is now growing so rapidly environment female sports presenter's image also did not get the recognition they deserve and care. Some even in the mass media for the media image of female presenters were also rigid shape.By analyzing female presenters in different sports in the role, the role and image features analysis and research, through different modes of female sports presenters hosted mode and host-like state, sports analysis hostess media image characteristics and functional orientation.