The Research On Interface Design Of SNS Virtual Community Based On Cultural Differences Of User Group

Interaction plays an important role in interface design. The theories of social interface, which focuses on interaction among people, are becoming the significant field of interaction design. With the design and application of xiaonei.com and kaixin001.com, Social Networking Service has aroused extensive concern. SNS has succeeded in attracting attention and models of user involvement. But the main SNS in China are lack of deep research on the localization and social influence, resulting in poor user-experience.The thesis analyzes the functions and characteristics of SNS, and takes the cultural differences as main clue. Then the author gives a definition of local user group of SNS, from the perspectives of high-context and low context. The thesis discusses the method of interface design of virtual community by the way of case analysis. The paper also takes a systematic comparison and analysis of the differences offacebook.com and xiaonei.com, from the perspectives of framework of information, interface style and dynamic interactive elements. Because of cultural differences, local interactive framework puts more emphasis on relations, instead of functions. Lastly, on the basis of the study, the thesis puts forward a method of interface design of SNS virtual community in network, to make SNS more humanized and functional. Then the author applies it to practice in order to verify the feasibility and validity of the method.