Research On The Economical Dissemination Value Of The International Advertisement Media

This research is about the economical dissemination value of the internet advertisement media.The research considers the advertisment action as a link of the economical dissemination.The main research technique in the article is in an exploring way,and the theory is based on the consulting of the domestic and foreign literature,the analysis of the website browsing and the investigation.It also refers to the international advanced Internet advertisement experience and the theory,and unifies our country internet advertisement basic market condition as well as the related data analysis.Afterwards,we can obtain the variable essential factors that influenced the economical dissemination value of the internetional advertisement medium.The article specifically analyzes four kind of advertisement medium such as the blog, E-mail, the rich media and the games,from the characteristic and economical dissemination ability, and put forward some directive proposal.There are five variable essential factors that influence the economical dissemination value of the internetional advertisement medium: the ability of representation, the power of the dissemination,the quality of the medium,the purchasing power of the audience's consumer,and the attractive power of the advertisement content.These five variables are alternately affecting various types media in economy spreading process value realization.