Study On City Culture's Dig And Communication On Newspapers

With the acceleration of the process of city modernization and the newspaper market competition intensifies, a growing number of media, especially the newspapers began focusing on city culture and mining resources, and therefore have run supplements for these.For example, the magazine"Guangzhou geography" of "Newspaper of Nan-fang City", the magazine "Beijing Geography" of"The Beijing News",which have grown to become well-known brands magazine after years of operation. Their common feature is focused on the realities of city development, mining area unique historical and cultural connotations, thus play a promoting city development, shaping a city's image and enhance the cohesion of the role of cities. In this paper, the"City Weekly"of"Changjiang Daily" as a case study, from the start of city culture, the magazine from May 24, 2004 founding to 2007, August 20 a total of more than 100 content, for example demonstration analysis.This paper is divided into three parts of the overall exposition.The first part is city culture and city culture tiered system of carding.The second part is the relationship between newspapers and city culture, analysis of the reasons for mining resources. The third part is the "City Weekly" for the case. City culture based on the three levels:the surface of the material and cultural layer, the middle layer of culture, the concept of deep cultural layer, the historical and cultural sites in Wuhan, the customs in Wuhan, cultural spirit of the city of Wuhan, and other related content classification analysis. The paper study on the reasons of set up the special issue for city culture and explain the significance such as enhance the dissemination of cultural taste, a newspaper brand's build.At the same time, newspapers on the city's modernization, reform and city brand building also played a catalytic role.The paper have also made a related study.