Exposition On Chinese TV News Anchor People In An Approach Of Communication

The United States was the birthplace of TV news anchorman,who appeared in China until 1980,The TV news anchorman has experienced a developing process from the mouthpiece of government to the designers,directors and organizers of TV news programs in china.In the TV news program,Anchorman take interpersonal communication into the mass media,so the mass communication have the brilliance of humanity.In TV news programs,the interpersonal communication symbols used by anchorman include the lighting,skills of video recording,body languages, music,sound effects and speech,these symbols have different forms which represent different meaning.By Agenda-setting and making checks on the origin,the selection and the broadcasting of TV news,anchorman can make an impact on the community.At the use of these symbols of interpersonal communication and strategies of mass communication,the contemporary Chinese TV news programs have some problems those include following the trend,too much reflect the benefits of the social elite,the powerful and the city public,too much entertainment in news. Speaking relatively,these issues are more obvious at provincial and municipal TV stations in China.The arising of these problems mainly due to the disregarding of the change of TV audience in a new era,who has been make an earth-shaking change on the social structure,benefits concerning,rights awareness,the demanding for television news and the pattern for reading TV news.In order to resolving these issues and meetig the new demanding for TV news of the audience,Chinese anchorman may mould himself into a main body of communication who have riching knowledge,agile response,humanity and personality.In real life, anchorman is engage in news communication in a macro context,he suffered stresses more than from the audience,but also from the government,advertisers and media agency,in order to giving consideration to the interests of all quarters,we can build a benign circulating model included all quarters,In which,the anchorman play a leading role,TV news program as a platform.