Research Of Operation Model Of PRC Communist Party Newspaper

It should be considered that, under market economic system, the operation model deeply concerns the existence and development of PRC communist party newspaper. The related research about operational model is predictive and guiding for trend of development of PRC communist party newspaper with high value of dissemination and application.As our country is gradually perfecting the market economic system and thoroughly carry out the cultural restructuring, people become concerned about the operation of our party newspaper. But this field is rarely mentioned as most of the research restrained about details of the operation, such as the contents, advertisements, publication or system change of our country, etc. of our party newspaper; or just a case by case research for the well operated party newspaper. Not mention the lack of integrated investigation about the operation status and model of our country's party newspaper field. Facing the great pressure of macroeconomic and market competition, the integral part of our country's party newspaper are not operating well currently. It will greatly increase the core competitiveness and unit our party newspaper industry if all the members activate the field with perfection of operation model.This essay performed a comprehensive analysis of PRC communist party newspaper' s existence status and the threatens they faced during the recent years, based on the historical operational data with Journalism and Communication Studies, Science of Public Management and Marketing, etc.This investigation audaciously classify the current operation models into several categories and suggest our party newspaper grading up marketization distinguishably. This research subjected the current operation models of our country's party newspaper, analyzed difficulties during operation of party newspaper, and aiming at directing the construction of our party newspaper' s operation models with innovative and practical theory, exploring the practical way to establish the proper operation model and enhancing the overall development of our country's party newspaper.