A Studay Of Psychological Television Talk Show Of CCTV Chanel 12

Psychology Interview Column is the first of those programmes about phychological talk made by CCTV Chanel 12. This column represents the highest development level of Psychology Interview Columns in our country and has been paid extensive attention in whole society. However, the research on this column is always limited to one single prospective. Few scholars have ever made comprehensive survey to it.Integrating sociology, psychology and propagating theory, this paper mainly probes into the characteristics, propaganda strategy and receivers' needs of this column and on this base to explore its development strategy.In this paper, the writer at first analyzes the society background giving rise to this kind of column and its development profile to reveal the inevitability and importance of its appearing on the horizon. Then, the writer analyzes the composition factor and style character in order to make foundation for deep theoretical analysis. Again, the writer makes some research on the propaganda strategy and receivers' needs of this column so as to solve the problem of how to propagate and how to promote propagating effects. At last, the writer analyzes the existing problems of this kind of columns and brings up developing strategy, that is, specialization, how to grasp extent and subdividing. The systematic research to Psychology Interview Column is the exploitation and deepening to the theory of TV interview programmes and this is of guidance to some extent for practice.