The Research For Media Image Of Entrepreneurs In Zhejiang Province Since The Reform And Opening-up Policy

Three decades of the reform and opening--up, China's private economy inthe ideological confrontation of naming "capitalist" or "private",turns off the journey from the "tail of capitalism" to "a useful complement" to "an important part of group", and" builders of socialism "of history, back to the market economic center.Among these, the creator of private enterprises - private entrepreneurs play a key role.As a geopolitical objective of the existence of business groups, private entrepreneurs in Zhejiang Province, after the evaluation and dissemination of media, has become a spread symbol.This study used content analysis of 30 years (1978 - 2008) "Zhejiang Daily" and "Chinese entrepreneurs," reports related to the analysis of text.The study found that, in the report, private entrepreneurs' social status through its economic strength marked recognized, are from the economic star to the community, which was built a comprehensive image of the media. They is also enhancing the image of the group and concise, and gradually rose to a kind of "Zhejiang spirit" and behalf of "Zhejiang culture",what the new elite finishes the completion of the construction of self-identity and recognition.Despite the shortcomings of the process of media making typical from finding to shaping to train,it is good for the entire economic reform promoting.