Study On Bat Entrepreneurs' Mediated Image Since 2012 To 2016

It has been 23 years that China get access to the Internet since 1994,the Internet has been influenced Chinese social and economic image,Top 3 of the most notable Internet company is Baidu,Tencent and Alibaba,the three companies are called "BAT"which are now leading Chinese Internet industry.Media are in pursuit of Baidu,Tencent and Alibaba's corporate leaders Li Yanhong,Pony ma and Jack ma so as been regular customers in the report.News words are a kind of reappearance,and media reports build the media image of BAT entrepreneurs.The media image of BAT entrepreneurs is of great value in the mobile Internet age.Practice sense,is helpful for improving media to BAT for Internet entrepreneurs image construction,rise to stimulate personal innovative entrepreneurial drive,in order to promote the benign development of the national strategy of "Internet+" build good public opinion atmosphere,has assisted effect to the national economy.Theoretical sense,first of all,choose three Internet industry most representative entrepreneurs li,ma and ma as the research sample,is advantageous to the rich entrepreneurs media image of the content;Second,chose a national magazine as the research sample,to overcome the past only selected in the study of regional media or for more than a newspaper the limitations of discrete sampling,the media image of a more complete and system.In this paper,the analysis of the sample is 2012-2016 "Chinese entrepreneur" in 447 report related BAT entrepreneurs,by adopting the combination of quantitative and qualitative research methods,import content analysis framework theory,using the method of discourse analysis for text analysis.Content analysis,investigates the reports of the news text quantity,type,source,report theme and report five categories,traces the media image of BAT entrepreneurs build framework.In the analysis of discourse,this paper analyzes the entrepreneur's personal image,entrepreneur management image,business competition and cooperation image from the BAT entrepreneur.Finally,the paper analyzes the news production mechanism which is constructed by the image construction of BAT entrepreneurs.By content analysis,the Chinese entrepreneur has made a more detailed and thorough characterization of jack ma's image.Reports the theme focused on the entrepreneur individual,enterprise management,and business competition and cooperation in three aspects,focus on shaping the personal image of the ma,ma business competition and cooperation image and li enterprise management image.Report form is given priority to with communication,features and commentary,communications,features on the three levels of BAT entrepreneur image vivid,detailed and in-depth,review genre has carried on the rise and fall to BAT entrepreneurs praise or blame.The news comes from a positive assessment of BAT entrepreneurs by other entrepreneurs.Reported position is given priority to with positive and neutral,rarely appear negative reports,embody the "China entrepreneur" based on "business leaders" positioning and the mission of "let the Chinese business more respected".By discourse analysis,the author found that in the Internet age,BAT entrepreneur once again broke the previous businessman or entrepreneur's image.In contrast,since the reform and opening up the profiteers-yuan-the entrepreneurs or CEO,businessmen from the "base" edging towards society at the front desk,this article found that BAT entrepreneurs present a "business king" style,become the dazzling star on the stage of society.From the themes of the report,since the reform and opening of businessmen from the independence of policy propaganda footnotes,and rise,from ashamed to talk business,actively participate in,become an important force in China's social development,this article found that BAT entrepreneurs appears as to "promote China's commercial strength of change".Specifically,BAT entrepreneurs personal image level,showing a "new entrepreneurs" image,the image in the enterprise management level image,showing a "leader"entrepreneurs in the business competition and cooperation level presents a huge business empire"preacher" image.Model,from the 80 s of the masters of the "rich" narrative mode,in the 90 s"entrepreneurial hero" narrative pattern,to "person" and "legend" narrative mode.BAT entrepreneurs personal image is "business king" narrative mode,enterprise management image for "mental cacique"narrative mode,the commercial competition and cooperation to "the supremacy of the king" narrative mode.In the new era,political discourse of society gradually transformed into economic boom,the state in the economy under the new normal for the Internet economy advocates and the media to catering for the"Internet+" national strategy,coupled with the medium of entrepreneurs in the BAT rational with the smooth inspect effect,and "Chinese entrepreneur" emphasizes its elite consciousness,as the economy in the party newspaper magazine by political discourse manipulation,by the special status of the rise of economic capital for BAT entrepreneurs also found strong words of opportunity,the above factors influencing BAT entrepreneur image construction.