| The rise and prevalence of television have led the world into an age of mass culture symbolized by visual images. Television has become an indispensable part of daily life. As we are faced with the transitional point of its change and reform nowadays, TV shopping programme can be stimulation to the TV media. Crowed with"the third sales revolution", TV shopping, based on the special TV channel, has achieved great success across the world. This 24-hours programme promotes varies goods information in way of teaching the knowledge, other than purely selling. The audience is targeted to enjoy a new visual-audio TV show, and a series of multiple choices.However, since TV shopping has just been undergoing its primary step, several unfavorable factors occurred: disordered commercial operation, insufficient media self control, malfunction of the governmental supervision…. This thesis addresses these problems from the perspectives of television theories, public communication, media psychology, and etc, with an effort to provide possible solutions and suggestions on how to further develop the TV shopping operation in China.The thesis is divided into five chapters. Chapter 1 provides a literature review and expounds the academic value of the current research; Chapter 2 introduces and describes the backgrounds and current situations of the TV-shopping programme in China; Chapter 3 summarizes and interprets the abstract, concrete, apparent and latent problems of the TV shopping programme in China; Chapter 4 explores the causes of these problems; Chapter 5 puts forward a few possible solutions and suggestions to the above listed problems. |
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