Dialect TV News

Dialect as a vital component of the language folk custom,is a typical representative of the rengional culture.It plays an irreplaceable role in populace life. In recent years, along with economic development, the establishment of the regional economy on the basis of regional media has also made considerable headway. Dialect Because of its characteristics, in the regional media of a prosperous trend, the most prominent in the radio and television media, particularly television media.Since January 1, 2004 Pearl of the West Lake in Hangzhou TV channel launched, "said six Afghan News" won high ratings, the local television stations have followed to launch its own dialect news programmes. October 31, 2005 Qilu TV has launched its own dialect news program "The Chat", since the broadcast, the ratings climbing higher and higher. For a time, the local television news media set off an upsurge dialects, from industry, academia universal concern, people have expressed their opinions and mixed. Well, the dialect used in the mass media - television, the suitability? Dialect news media for the position have its development space? Of the TV viewing public has shown what kind of attitude, whether they really accept this kind of programming? To explore these issues, the paper "The Chat" programme for the case to be answered by theirs. Dialect TV news program has its inevitability of the rise: the audio-visual media - TV dialects can be fully demonstrated the characteristics of a variety of television and means of communication does not create obstacles to the dissemination; dialects can fully demonstrate geographical and cultural characteristics, and people close to the program content life, and reduce the distance between the audience. Dialect people are generally concerned about news selection, a topic of concern, and people's lives are closely related to the content displayed, discussed, the real news of the cause of the "three close to the" principle.