Study On Hyperlink Analysis Methodologies And Indicators

In recent years, technological advances in computer information triggered the new model for information production, transmission, retrieval, and use ,which impacted the dissemination and exchange of academic framework system. In the late 1990s, the concept of webometrics has been raised, and has been people's attention, applying bibliometrics theories and methods to hyperlink. Scholars have carried out a lot of empirical research to take a feasibility indicators.With the in-depth study, hyperlink network analysis has been raised. It uses social network analysis techniques and methods for analysing hyperlinks .Hyperlink network analysis focuses on the macro structure of hyperlinks model.It should be said that is not fully reliable to use one of these two methods to evaluate the site or to reflect online academic exchanges.This paper tries to adopt above two methods, extracting key indicators, and establish a more comprehensive measure of the indicator system.It can help for the evaluation of web sites and accurately reflect the exchange of information.