Multi-dimensional Insight Into Study On Communication Of Netnews Special Coverage

As Wislawa Szymborska once put " Such certainty is beautiful, but uncertainty is more beautiful still". It is precisely what the public audience are feeling from Netnews special covers, which is totally different from traditional media, broke traditional patterns and concepts of editing and led to fundamental reforms on News special cover. In Internet, a special cover is broadcasted in the form of a webpage, which is similar to the layout of a newspaper since it is fixed and unchanged in its structure, typeset and hues. Within a certain span of time, when netizens open this webpage, the special cover they will see remains static both in its form and content. However, following the changes and development of time and related news events, that cover will keep evolving and adjusting accordingly, which demonstrates its dynamic feature.Netnews special covers emerged with the development of Internet. In China, it is merely a short period of time less than 8 or 9 years (1998-2007). But it develops in a fast way. In recent years, netnews special covers evolve from nonexistence to existence, from few to many, from crude to delicate and from stereotyped to featured, which have played an increasingly important role in broadcasting major news events. Netnews practitioners have made constant exploration into the process and techniques of the making of special covers. Meanwhile, many researchers have begun to attach importance to this matter, finished a lot of research work in summarizing experiences and exploring future development. Some broadcasting phenomena in the development of netnews special covers have their unique values for research.This dissertation offers a panoramic scanning of netnews special covers, which also gives a discussion of some unique phenomena in the communication process of netnews special covers. It also brings a review of the emergence and development of netnews special covers in China, a summary of the forms and classification of them and an outlook for the trend of their future development. By research, the author believes that netnews special covers came in being primarily on the needs of netizens, which are featured by large quantity of information, combination of photos and scripts, dynamic interaction. Netnews special covers could be classified into 2 major sorts, among which reports on events are the most important sort while reports on subjects are a newly-emerged sort. Those 2 sorts are basically different in planning and editing and they don't share the same orientation and prospect for their respective development.This paper consists of 4 chapters on research background and purposes, emerging of several major sorts of information in netnews special covers, primary communication function of netnews special covers, responding strategy and policies for the development of netnews special covers in current stage.