Research And Development Onvocational Qualifications Management System Of Advertisement Center Of Hebei Daily Newspaper Industry Group

Vocational Qualifications (VQs) management is critical for personnel resource management, which is a productive way to improve capability of an organization. Essence of VQs is"management", which is the main difference from performance evaluation. Surely, when one organization moves forward to a certain level, VQs is necessary to be worked on as part of personnel resource management. VQs works on the premise of specific organization structure and definite objective to promote determination and implementation. Thus, VQs is sort of specific work on strategic level. To have VQs in control will not only increase employee's ability, but also promote key competitive capability of the whole organization. VQs is able to push settlement of strategy and accomplishment of objective .The thesis summarizes VQs's basic theory, relationship between VQs and organization strategy, and relationship of VQs with other hooks in personnel resource management as well. It also give an analysis on the status of advertisement center of Hebei Daily Newspaper industry group, and developed VQs.Taking Hebei daily newspaper industry group as an example, this article, adopting VQs theory and method, has developed specific operation and process from objective, training, performance feedback, result for whole organization and each employee. It provides fresh new idea for management of institution transferred to independent administrative entity.