Chinese Localized Conversation Utopia

Chinese TV Conversation Program is a kind of imported product which comes from western Talk Show. During the several decades of development, western Talk Show has brought some new connotation to TV dissemination. Talk Show itself aiso presents a special program characteristic. Based on Chinese age-old culture traditions and the social background of reforming and openiffg up, Chinese TV Conversation Program displays a special local color which is different form western Talk Show. This article focuses on the localization of the imported product, explores its cultural moral characters from the aspects such as program style, program function, president culture and so on, summarizes the success strategies of excellent programs through the detail analysis of its present situation and some good program cases to,provide the model function to the other programs. Meanwhile analyze the development barriers, seeks a way to its further development. At last, come to the conclusion: Only taking root on the Chinese traditional culture soil, respecting the- national culture consciousness and the thinking pattern, respecting individual, offering help to the common people's life and satisfying human's nature, can Chinese mainland Television Conversation program step onto the broad road of prosperity.