The Theory Of The Localization Of Chinese Talk Show

Talk show originated in the United Kingdom,the rise in the United States,China in the middle of 1990 s to introduce talk show.After more than 20 years of development,has gradually been accepted by people,become a favorite form of programs.It has absorbed some of the elements stand up,and have rich stage performance,the fusion entertainment talk show,make the program more watchable.In the program,the use of various modes of expression,including language and non language symbols,rich in content,broaden the program form,transfer the entertainment at the same time,also provides a wealth of knowledge to the audience.Today,more and more types of talk show host,has omitted performances,also invited guests and the audience together,a variety of program content from a single boring news to entertainment and other aspects of the overall economic development,attracting more and more audience.Based on the profound historical and cultural background of the Chinese nation,and combined with the background of the current reform and opening up,China's TV talk shows to a large extent reflect the obvious localization characteristics.The first part of the article traces the origin of talk show,and the development of talk show at home and abroad.The second part analyzes the reasons for the rise of talk show in China,and explores why the talk show is so popular.The third part takes the "Zhou Libo show" and "Venus show" as an example to analyze the localization orientation of the domestic talk show.From the audience,the host itself,the content of the program and the spread of the four parts of the characteristics,through the demonstration of the case,the comprehensive analysis of the development of talk show.The fourth part analyzes the problems in the process of the localization of the talk show program,and puts forward the corresponding solutions.The fifth part puts forward the future development strategy of the talk show program,and summarizes the successful localization strategy of the mainland talk show.Overall,the TV talk show there is much room for development,China should focus on brand awareness of the development of a talk show,referring to the American talk show some advantages,such as broadcast time,reasonably strong brand awareness,unique personality,rich and colorful host program form,starting from multiple directions,rooted in the China traditional culture soil,and respect the national culture consciousness and habit of thinking,to create a high degree of recognition,can let the audience recognized in a very long period of time and love talk show.Let talk show entertainment and preaching combined,welcomed by the people,to become a favorite form of programs.