| In China, news channel of commercial website has experienced nine-year development from being born. Comparing the traditional media with news website, we find that the final goal of commercial website' news channel is to make profit. However, because it just has right to publish news while has not right to interview and write, it can only build attracting news flat through getting together and selecting news resource from all kinds of traditional media. Because of strong power of internet influence added on the transshipment, news channel of commercial website goes through making and checking by traditional media, then it molded their own brand effect successfully. On one hand, commercial website gained good income through agglomerating high general popularity. On the other hand, it just need pay very little even not to pay traditional media which made news. Such is topic operating model of news channel of commercial website in China nowadays.We can say that such operating model which grew into Chinese special business environment and development stage of media industry has gains big success. It has already become weapon to compete. However, market competition become more and more intensified. Also their copyright consciousness wake up. News channel of commercial website began to encounter dual challenges from cost calculation and the growth of advertisement. At the same time, during the process of commercial website's international expansion, news channel of commercial website has also faced the difficulty to copy their pattern forward overseas.In the thesis, after analyzing the development, profit-making and the expansion of commercial website' news channel, we try to give some reasonable advise for the problem. From business creation, added value of advertisement to diversification of development, we gave eight measures. |
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