Comment On Development Of Weekend Newspaper In China In View Of Leisure Economy

Since 1995, China began to implement a five-day work system, in 1999 the state of the "Spring Festival", "May 1" "conguratulation the state" three long holidays, leisure economy as China's economic development has made important contributions. The leisure industry has become a new economic growth poin in Chinat. However, as an important component of leisure economy---the weekend edition of the newspaper, in most people's leisure time, the focus of weekend, it is no vitality. In order to maximize leisure economy in the larger economic context of the development of China weekend edition of the newspaper media resources, expand Chinese newspaper weekend edition of the living space. This paper attempts to develop the leisure industry in the context of our weekend edition of the newspaper in the new century. Leisure economy development expounded China's newspapers weekend Development, summed up the weekend edition of the newspaper and the development of leisure economy, that leisure weekend edition of the newspaper for economic development has provided business opportunities, and the weekend edition of the newspaper, in turn, promote the economic development of leisure. In explaining the status quo on the basis of further analysis of the impact of China's development of weekend newspaper, Newspaper reveals the weekend subject to the existing government policies, the newspaper market structure, newspaper readership habits and single-profit models such constraints.In conclusion, the article focuses on the development of China's space weekend newspapers survival of some strategies: revamped weekend leisure and leading active part in the cultural construct , enhance the weekend living services, the provision of soft news, the newspaper strengthen leisure guides, Let weekend newspapers as audiences experience in the arena, pay attention to the issue of the newspaper weekend strategy and pricing strategies, and so on.